Fashion Business & Branding

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About Course

Turn your sewing passion into a profitable business! This course covers essential entrepreneurial skills including branding, pricing, customer targeting, and managing an online presence. Ideal for aspiring fashionpreneurs ready to sell their designs or start a label.

What Will You Learn?

  • Learn how to start and grow a successful fashion brand with a focus on small-scale production, branding, and online selling.
  • Identify your fashion niche and audience
  • Develop a brand identity and logo
  • Set up online and social media shops
  • Price your fashion products effectively
  • Create a mini business and marketing plan

Course Content

Understanding the Fashion Business Landscape
Overview of how fashion businesses operate—from solo brands to boutiques.

Finding Your Niche and Unique Selling Proposition
Learn how to identify and define your target market and style identity.

Creating a Brand Identity (Name, Logo, Vision)
Develop your brand image including logo, color palette, and brand story.

Building a Product Line and Pricing Strategy
Plan your first collection, decide on pricing, and evaluate your profit margin.

Selling on Instagram, Etsy, and Your Website
Discover sales platforms that suit your style and audience.

Basics of Inventory and Order Management
Keep track of supplies, finished items, and customer orders efficiently.

Project: Create a Mini Fashion Brand Business Plan
Build a one-page business and brand strategy you can start using immediately.

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